Privacy Policy

Last Updated: August 17, 2026

Skolrood Law Firm respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains what information we collect, how we use it, how we may disclose it, and the choices available to you regarding your information, including communications by text message.

By using this website or providing information to Skolrood Law Firm, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect

Skolrood Law Firm may collect personal information that you voluntarily provide when you contact us, submit a website form, request a consultation, communicate with us by telephone, email, or text message, subscribe to communications, or otherwise interact with us.

Personal information we may collect includes:

  • Name

  • Mailing or physical address

  • Email address

  • Telephone or mobile phone number

  • Information you provide regarding a potential legal matter

  • Communications you send to us

  • Information submitted through website forms

  • Communication preferences and consent records

Submitting information through this website does not create an attorney-client relationship.

We may also automatically collect certain technical information when you use our website, including:

  • IP address

  • Browser type

  • Device and operating system information

  • Pages and URLs visited

  • Date and time of visits

  • Referring websites

  • General website interaction and analytics information

  • Cookie and similar technology information

How We Use Your Information

We may use information we collect to:

  • Respond to inquiries and consultation requests

  • Communicate with you regarding a potential or existing legal matter

  • Provide information or services you request

  • Contact you by telephone, email, or text message where permitted

  • Operate, maintain, and improve our website

  • Understand how visitors use our website

  • Measure the effectiveness of advertising and marketing

  • Maintain records of communications and consent

  • Protect our website, systems, clients, and business from fraud, misuse, or security threats

  • Comply with applicable legal and regulatory obligations

Text Message and SMS Communications

If you provide your mobile telephone number and consent to receive text messages from Skolrood Law Firm, we may send you conversational, informational, or other communications related to your inquiry, consultation, case, requested services, appointments, or other interactions with the firm.

Messaging frequency may vary.

Message and data rates may apply depending on your mobile carrier and service plan.

You may opt out of receiving text messages at any time by replying STOP to a text message from Skolrood Law Firm. After you opt out, you may receive a final confirmation message indicating that your opt-out request has been processed.

For assistance regarding text messages, reply HELP or contact Skolrood Law Firm directly.

You may also request that we stop sending text messages through another reasonable method, including by contacting the firm by telephone or email.

Consent to receive text messages is not a condition of obtaining legal services.

No mobile opt-in information or text message consent will be shared with third parties or affiliates for their own marketing or promotional purposes.

We may use service providers, including telecommunications and messaging providers such as RingCentral, solely as necessary to transmit, manage, or facilitate communications on our behalf. These service providers may process information as necessary to provide those services but are not authorized by us to use your mobile opt-in consent for their own marketing purposes.

SMS Consent Obtained Through Website Forms

When Skolrood Law Firm offers the option to consent to text messaging through a website form, SMS consent will be presented separately from other form submissions where appropriate.

SMS consent is optional and is not required in order to submit a website form or request legal services.

Where an SMS consent checkbox is provided, it will not be selected automatically.

Cookies and Similar Technologies

Cookies are small files placed on your computer or device that allow websites and service providers to recognize browsers, remember certain information, understand website usage, and provide or measure advertising.

We and our service providers may use cookies and similar technologies to:

  • Understand website traffic and visitor interactions

  • Remember certain user preferences

  • Improve website functionality and performance

  • Measure advertising effectiveness

  • Provide analytics

  • Support advertising and remarketing activities

You may configure your browser to notify you when cookies are being used or to block some or all cookies. Disabling cookies may affect the functionality of certain portions of the website.

Analytics and Advertising Services

We may use third-party analytics, advertising, and measurement services to understand how visitors interact with our website and to measure or improve our advertising.

These providers may use cookies, pixels, or similar technologies and may receive information such as IP address, device information, browser information, and website activity.

Google Analytics

We may use Google Analytics to collect information regarding website traffic and usage. Google may process information collected through its services in accordance with its own privacy policies and terms.

Google Ads

We may use Google Ads and related Google advertising services, including conversion tracking and remarketing. These technologies may allow Google and participating websites to display advertisements based in part on previous interactions with our website.

Users may manage certain Google advertising preferences through Google’s advertising settings.

Disclosure of Personal Information

Skolrood Law Firm does not sell personal information in the ordinary meaning of the word.

We may disclose personal information in limited circumstances, including:

  • To attorneys, employees, contractors, or representatives who assist us in responding to your inquiry or providing legal services

  • To service providers that perform services on our behalf, including website hosting, communications, analytics, advertising, customer relationship management, information technology, and related services

  • To co-counsel, referring attorneys, experts, vendors, or other parties when appropriate in connection with a legal matter and permitted by law

  • When you authorize or request the disclosure

  • When required by law, subpoena, court order, governmental request, or other legal process

  • When reasonably necessary to protect the rights, property, safety, or security of Skolrood Law Firm, our clients, or others

Mobile phone numbers, SMS opt-in information, and text messaging consent will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

Data Security

Skolrood Law Firm takes reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, email system, or data storage system can be guaranteed to be completely secure. You should avoid transmitting highly confidential or sensitive information through unsecured electronic communications unless instructed to do so by the firm.

Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Skolrood Law Firm is not responsible for the privacy practices, security, or content of third-party websites. We encourage users to review the privacy policies of any third-party website they visit.

Children’s Privacy

This website and our services are not directed toward children under 13, and we do not knowingly solicit personal information from children under 13 through this website.

If we learn that we have collected personal information from a child under 13 in a manner prohibited by applicable law, we will take appropriate steps to delete the information.

California Privacy Information

California residents may have certain rights regarding their personal information under applicable California privacy laws.

Depending on the law applicable to a particular individual or business, those rights may include the ability to request information regarding personal information collected or disclosed, request correction or deletion of certain information, or exercise other privacy rights.

To submit a privacy-related request, please contact Skolrood Law Firm using the contact information provided below.

Do Not Track Signals

Some browsers provide a “Do Not Track” or similar privacy preference.

Because there is not currently a universally accepted standard governing how websites should respond to all browser-based tracking signals, our website may not respond to all Do Not Track signals.

Users may control cookies and certain tracking technologies through browser settings and through privacy controls provided by applicable third-party services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, or legal requirements.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Contact Us

If you have questions regarding this Privacy Policy, our privacy practices, or your communication preferences, including requests to stop receiving text messages, please contact:

Skolrood Law Firm

Website: www.skolrood.com

You may also contact the firm using the telephone number or other contact information provided on our website.

Let's Talk

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Let's Talk

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Roanoke Office
2965 Colonnade Dr W #225
Roanoke VA 24018
Lynchburg Office
1022 Court Street
Lynchburg VA 24504

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